NOTE: Check out this piece from the NYT - very interesting too: Facebook goal for Nike?  

I've been chatting back and forth with @walshybhoy about the much shared full length Nike 'Write the future' video / ad.

If you type Nike Write The Future into YouTube you won't see the full length version come up in the results.

But the version below has already been viewed nearly 1 million times.

What?!?!? Simple, you have to share the 'unlisted' link.

This is, in my opinion, a very clever way of encouraging users to users to send / share the clip via their networks, instead of going direct to YouTube - this adds to it's exclusivity...and it's 'rarity' - even though it is very 'smokes and mirrors' it has certainly been shared a lot today.

Clever? Certainly different...